YouTube marketing company Pixability has released data on how some of the top brands performed on YouTube between November 19 and December 2 — otherwise known as the time when everyone is either thinking about Thanksgiving or what they want to buy during the Black Friday and Cyber Tuesday sales extravaganzas.
It’s a big time of year for brands, who spend somewhere between bucket-loads and boat-loads to grab the attention of consumers. Here are some of the most interesting stats uncovered by Pixability:
Walmart stood tall
The retail giant accounted for more than half of the 76+ million views generated by the top 100 retail brands, a list that includes competitors like Target as well as non-competitors like Apple. Walmart generated 39 million views during the measurement period. It’s not too surprising, considering Walmart’s holiday campaign videos, which featured Melissa Joan Hart and Anthony Anderson, were everywhere.
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