Purina Pro Plan has a new marketing campaign which highlights the side of felines humans don’t normally see. The cat food brand partnered with YouTube creator and cinematographer Darren Dyk (also known by his channel name BeyondSlowMotion) to film a very slow-mo video showcasing cats’ natural abilities for the #CatsTrueNature campaign.
Purina’s self-described goal for the #CatsTrueNature initiative was to “capture the extraordinary nature of cats.” Dyk, whose YouTube channel claims over 86,000 subscribers, achieved this objective using a Red Epic camera to film various cats running, jumping, playing, and overall just enjoying life. The result is a fascinating montage which clearly displays how lithe and athletic the friendly felines truly are.
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