We Inspired a Whole New Generation to Check Out (and Check Into) Marriott

Results

300+

Assets Created

150+

Organic Influencer Posts

4M+

Organic Impressions

50M+

Paid Media Impressions (Influencer Content)

Project Summary

Marriott Hotels spent six years renovating their entire experience. Now, they need fresh, social-first content to spotlight redesigned properties worldwide and connect with a younger audience through the “Let Your Mind Travel” campaign.

We tapped a diverse lineup of influencers across lifestyle, travel, and culture to explore revamped Marriott locations and showcase upgraded experiences. They created engaging, digital-first videos and photos shared on their own channels and Marriott’s platforms. And our influencer content outperformed other campaign content 9 to 1. *Mic Drop*

But why stop there? We brought in Queer Eye’s Karamo Brown for exclusive social-first videos that amplified Marriott’s refreshed vibe across brand-owned channels.

Awards

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Hot Pockets 4 Bits

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