Our mission was simple: make It Girls fall in love with Nexxus’ Unbreakable Care line — and we nailed it. We brought on 12 beauty influencers, stylists, and iconic It Girls (including Alix Earle, with 5.7M TikTok followers) to demonstrate how this new haircare line delivers the most coveted styles on TikTok. We didn’t just shatter social benchmarks, we shattered sales goals.