
We Finally Answered Jessica Simpson’s “Chicken or Fish” Question

Results
1M
Engagements
10M
Views
2.5K
Media Coverages
Project Summary
When Chicken of the Sea wanted to launch their new on-the-go packets to millennial moms, we knew exactly how to hook them. We created a campaign that brought back Jessica Simpson’s iconic moment from 2003 — one that every mom remembers. But this wasn’t just a throwback. This time, we made sure Jessica had the answer to pass down to her daughter for a full-circle moment.
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