We Finally Answered Jessica Simpson’s “Chicken or Fish” Question

Results

1M

Engagements

10M

Views

2.5K

Media Coverages

Project Summary

When Chicken of the Sea wanted to launch their new on-the-go packets to millennial moms, we knew exactly how to hook them. We created a campaign that brought back Jessica Simpson’s iconic moment from 2003 — one that every mom remembers. But this wasn’t just a throwback. This time, we made sure Jessica had the answer to pass down to her daughter for a full-circle moment.

Awards

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Hulu