DiGiorno was already winning on social, but wanted to boost cultural relevance with their target audience. So, we cooked up a fresh collab with TikTok phenom Kyle Exum (7M+ followers). He created an original song and video celebrating the moment DiGiorno Rising Crust hits peak perfection.

Seven other creators joined the party, each putting their own spin on the sound — turning kitchens into dance floors and crust into content. With a catchy track and authentic creator energy, DiGiorno was able to show up authentically on TikTok and generate a positive response from the TikTok community.